Lifelong Learner Campaign

It has been a long road to get here, but here we are.

The last three weeks of participating in this campaign has given me a greater appreciation for those who manage an online presence for a living because it takes a lot of time and effort.

I would like to say that my campaign to promote Lifelong Learners has been a success. I was able to utilize various online social media sites to spread my campaign and tried to educate others as to the importance of being a lifelong learner.

• Instagram - 24 posts with 509 engagements
• Facebook - 37 posts with 341 engagements
• Twitter - 45 tweets with 43 engagements

Case Analysis

What posts worked best?

• My Instagram posts got the most hits (509 engagements) and I’m thinking that is because most of my students and friends are checking their IG accounts more frequently than their Facebook accounts.

What trends did you find?

• I found that the more posts I made of my students and things that went on in school or around the world, the more engagement I had received.

What received the most engagement?

• I received the most responses from posts that were trending like United Airlines or Political humor. The Infographics that I would make and post on Instagram received 57% of the hits during the campaign. 

What was shared the most?

• I really didn’t get too many things shared. I just had a bunch of friends, family and colleagues like or comment on things that they found interesting. Twitter (43 engagements) wasn’t working for me all that much. 

What images generated the most interest? Why?

• Images of students at work or projects made by students got a lot of attention on Instagram more so than the same images posted on Facebook (341 engagements). I believe these infographics were popular because the pictures I used were recent and brought back fond memories from former students. Family and friends liked them because they were in good taste and informative or humorous. 

What else did you discover?

• I also discovered that I was having waaayyyy too much fun making infographics. I was able to look at my Blogger statistics and was surprised to see that I was getting hits from all over the world at least once.

Check me out at Instagram, Twitter, Facebook, and Blogger.!

• Google plus – Mike's Google+
• Twitter – @ikoek
• FB – Mike Massad
• Youtube – Mike Massad
• Instagram – @iko3k 
• Pintrist - Mike Massad
• Blogger – Mike's Blog Site

You can also follow along on various social media accounts under these hashtags

#kslearning
#iko3k
#ics119

Time To Flush The CRAAP

Earlier in the semester, we had an assignment to research pieces of information and to see if they we factual or CRAAP!

What is CRAAP?

CRAAP is a test to see is an online piece of information or news article is valid or biased.

The CRAAP test looks at 5 areas (Hence the C-R-A-A-P )

• Currency
• Relevance
• Authority
• Accuracy
• Purpose

Below is a quick video from Jane Says explaining the 5 areas of the CRAAP test

  Martha Klien: New Jersey Institute of Technology - Humanities 102

Check me out at Instagram, Twitter, Facebook, and Blogger.!

• Google plus – Mike's Google+
• Twitter – @ikoek
• FB – Mike Massad
• Youtube – Mike Massad
• Instagram – @iko3k 
• Pintrist - Mike Massad
• Blogger – Mike's Blog Site

You can also follow along on various social media accounts under these hashtags

#kslearning
#iko3k
#ics119

Education: What Should Students Learn?

Is it our obligation to teach our children about science over religion? Or data driven research over one's faith?

Take a look at this video by:

Neil deGrasse Tyson: Science in America   

Something to think about from the other side of learning: 

What do you think should be learned.

Think about it?  

• What is your thoughts about what students are being taught now as compared to what he's saying in his interview.
• Post your thoughts in the comment section and let me know.
• When you are done with that, check out my other social media posts about learning.

Check me out at Instagram, Twitter, Facebook, and Blogger.!

• Google plus – Mike's Google+
• Twitter – @ikoek
• FB – Mike Massad
• Youtube – Mike Massad
• Instagram – @iko3k 
• Pintrist - Mike Massad
• Blogger – Mike's Blog Site

You can also follow along on various social media accounts under these hashtags

#kslearning
#iko3k
#ics119 

Learning: Things That Make You Go Hmmmmm

Have you really payed attention to your teacher's lectures?

After about 10 minutes I'm looking out the window or wondering what's for lunch.

Here's a little bit of learning for you that you might not have known
.... in 10 minutes or less.

Check out this 3 minute Ted Talk about what Leonardo Davinci's drawing is all about. Very interesting...trust me!

Leonardo's Naked Dude!

All this time I thought this image was just about anatomy..... I learned something new!

Check me out at Instagram, Twitter, Facebook, and Blogger.!

• Google plus – Mike's Google+
• Twitter – @ikoek
• FB – Mike Massad
• Youtube – Mike Massad
• Instagram – @iko3k 
• Pintrist - Mike Massad
• Blogger – Mike's Blog Site

You can also follow along on various social media accounts under these hashtags

#kslearning
#iko3k
#ics119 

Learn Through Your Mistakes

You Are A Failure!

...and That is a Good thing!

We all make mistakes...

         ..it's what we do with the knowledge

 ..that we gain from these mistakes            

for learning will take place.

I've included quotes from some of our famous people in history.

• “ Success is not final, failure is not fatal: it is the courage to continue that counts.” - Winston Churchill.

• “Only those who dare to fail greatly can ever achieve greatly.” - Robert F. Kennedy

• “When you take risks you learn that there will be times when you succeed and there will be times when you fail, and both are equally important.” - Ellen DeGeneres

• “I have not failed. I've just found 10,000 ways that won't work.” - Thomas A. Edison

• “The only real mistake is the one from which we learn nothing.” - Henry Ford

• “You build on failure. You use it as a stepping stone. Close the door on the past. You don't try to forget the mistakes, but you don't dwell on it. You don't let it have any of your energy, or any of your time, or any of your space.” - Johnny Cash

Check me out at Instagram, Twitter, Facebook, and Blogger.!

• Google plus – Mike's Google+
• Twitter – @ikoek
• FB – Mike Massad
• Youtube – Mike Massad
• Instagram – @iko3k 
• Pintrist - Mike Massad
• Blogger – Mike's Blog Site

You can also follow along on various social media accounts under these hashtags

#kslearning
#iko3k
#ics119

Learning Occurs All The Time

NO Matter how old you are....

NO Matter the amount of skills your possess...

Learning is something that should be exercised on a daily basis.

Enjoy a Learning Activity!

• Learning Activities such as an online class, job training, or reading an instruction manual.
• 74% of American adults ages 18+ have engaged in some learning activity in the last year.
• 87% of Personal Learners have said that their learning activities have helped them feel more capable or well-rounded.
• 69% of Personal Learners have said that it has opened up new perspectives about their life.

Check me out at Instagram, Twitter, Facebook, and Blogger.!

• Google plus – Mike's Google+
• Twitter – @ikoek
• FB – Mike Massad
• Youtube – Mike Massad
• Instagram – @iko3k 
• Pintrist - Mike Massad
• Blogger – Mike's Blog Site

You can also follow along on various social media accounts under these hashtags

#kslearning
#iko3k
#ics119

Get Your Group On!

Why do we have to do group work?

I end up doing all the work myself anyway....

Have you heard this before? Have you felt this way? 

Well, there are three easy steps you can do to make your group work seem a little more ...

ORGANIZED!

1. Establish a set of norms and ground rules that everyone agrees to abide by.
2. Establish roles for each member of the group and hold them accountable to it. 
3. Take notes at each meeting and record everything for the group to reflect upon when needed. 

Check me out at Instagram, Twitter, Facebook, and Blogger.!

• Google plus – Mike's Google+
• Twitter – @ikoek
• FB – Mike Massad
• Youtube – Mike Massad
• Instagram – @iko3k 
• Pintrist - Mike Massad
• Blogger – Mike's Blog Site

You can also follow along on various social media accounts under these hashtags

#kslearning
#iko3k
#ics119

 

Campaign Introduction

Aloha!

Welcome to my campaign blog what I will be kicking off my social media campaign of encouraging people to be Learners for Life!

I've created an Infogrphics to describe a little bit about who I am and what I do, why my story is relevant to you and other readers, and finally to describe what you can do to follow me on this journey.

Check me out at Instagram, Twitter, Facebook, and Blogger.!

• Google plus – Mike's Google+
• Twitter – @ikoek
• FB – Mike Massad
• Youtube – Mike Massad
• Instagram – @iko3k 
• Pintrist - Mike Massad
• Blogger – Mike's Blog Site

You can also follow along on various social media accounts under these hashtags

#kslearning
#iko3k
#ics119

Ideal Influencer

My Ideal Influencer .....

The question of who would be my ideal influencer had been bouncing in head for a while. Who would be a strong advocate for education, for our young adults to be positive presence in society? Who is well known and has an established following/fan-base. Then it dawned on me and I fell over laughing because I soooooooo love this guy's work...... Mike Rowe from Dirty Jobs!

Mike Rowe
 YouTube:  https://www.youtube.com/user/realmikerowe
 Facebook:  www.facebook.com/therealmikerowe
 Podcast:  http://mikerowe.com/podcast/
 Instagram:  https://www.instagram.com/mikerowe/?hl=en
 Pinterest: https://www.pinterest.com/aj1492/mike-rowe/
 Twitter: @mikeroweworks

Mike Rowe Education Scholarship
http://mikeroweworks.org/scholarship


Whats sets Mike Rowe apart from others? He jumped into the sewers! He cleaned out the worst places side by side with American workers for years so show everyone the types of skilled jobs are out there besides those you find in an office or behind a computer. Mike Rowe is an advocate for skilled labor and the continuation of educating our young adults to learn a skill either at a trade school or at a 4 year college.

Mike Rowe likes to talk about the job skills that are needed now because we are not producing enough trained tradesmen/women and the ones in the profession are wanting to retire but cannot because of the shortage of skilled replacements.

Retrain for a better job
https://www.youtube.com/watch?v=8zF32PMEic0

Topics of Discussion:

1. Advocate for the skilled laborer - retrain to learn a new skill to fill the job gap
2. Advocate for Career and Technology Education (CTE) and Skills USA, both high school technology/vocational departments such as the one I belong to teaching students about career opportunities/preparation and learning transferable skills.
3. Likes to take jabs at pay a lot of money for ivy league / 4 year universities and is immediately buried under a mound of debt. Mr. Rowe tries to promote the mentality of Work hard AND smart.

Interesting Discussion Mike Rowe had about the difference of working hard vs slavery
Mike Rowe: Hard Work Is Not the Same Thing As Slavery
http://www.breitbart.com/big-government/2015/11/02/mike-rowe-hard-work-not-thing-slavery/

‘Dirty Jobs’ Star Mike Rowe Stumps for Career and Tech Ed as House Readies for New CTE Bill 
 https://www.the74million.org/article/dirty-jobs-star-mike-rowe-stumps-for-career-and-tech-ed-as-house-readies-for-new-cte-bill

Google Alerts
I set up a few alerts to notify me if certain taglines were posted.

• #lifelonglearnering
• #kslearner
• #iko3k
• #learner4lyf
• #lyflonglearner

Content Strategy

Learner for Life

Demographics

There really isn't a cut-off age to learning nor are there any limitations such as race, religion, or sex: learning is for everyone! What is interesting is looking at what limitations people put on their own learning. Whether it's because they are content with their place in life or because of other factors, people think that they do not need to continue to learn and we can see this in the data.

74% of adults in America have taken the time to learn something new between 2014 and 2015.
63% of American workers (36% of all adults) whom work full or part-time has taken an additional class or extra training.

Learning is beneficial!

       

Interestingly enough, government workers and educators are the most likely people to pursue knowledge as professional learners.

Learners are of all ages, but for this campaign I would like to focus on impressing life-long learning as a way of life on my high school seniors or those who have recently graduated in the ages of 18-29 as these are the one who are still trying to find their way around "adulting" (a very fun word to play with). To get their attention, I will have to advocate for continued education through the social media venues that they frequent which are: Facebook, Twitter, Snapchat, Instagram, and for some Pinterest. I wouldn't use Linkedln because there are not that many young adults that utilize this service.

Competition

Not really sure who I would be competing against being  that the more young adults are steered towards continued learning, the better it is for them. Now if I wanted to push them into a college, then I would have some competition from military recruiters, inciting job opportunities, and the lure of just staying at home living off mommy and daddy.

There is a strong campaign by the military to attract new recruits and they use such services such as Facebook, Fliker, Twitter and Youtube. The Army has been using social media as a recruiting tool since 2011 and before that they developed a video game that was distributed for free over the internet as a first-person shooter combat simulator (I downloaded it and tried it out for fun).

Various jobs are using social media to promote employment opportunities as well as their own websites and other job offering sites such as Monster, Craigslist, etc.

Another competitor would be the temptation to misbehave and fall into the wrong crowd. Examples of this is found all over social media as well as on every source of media out there. Trying to keep young adults educated as positive contributors to society is an on-going challenge.

Finding me!
To help promote my campaign, I will have to post to various social media sites each day to direct people to my blog posts. This means spreading the word on Facebook, Twitter, Instagram and even Snapchat.

People will be able to find my campaign under these hashtags (I hope)
#lyflonglearner
#learner4lyf
#iko3k
#ics119

As for photos, I'm not that much of a selfie person, so I will use the limited pictures that I have taken.

Articles, Infographic, and Discussions

I've found quite a bit of information already in regards to the benefits of continued education. I will incorporate those as well as others and Infographics into my blogs  As far as discussion, I will have to do a better job at that. I haven't been too consistent with replying to our class discussion which I will have to be more cognizant about during the campaign.

For my posts, I would like to post more pictures of my student's work as well as more infographics to add a bit of information to the pictures.

I've been Framed!

Simple:
Learning is a lifelong journey that is no longer an option.

Unexpected:
"By embracing a student-like mindset and learning to turn self-education into a daily habit, you can hone your current skills and develop new ones while enriching your mind" - Edudemic staff

Concrete:
Why is there a demand for learning today than any other generation.?

1. People are living longer. Our great grandparents life expectancy was in the 60s. Today it's 80.
2. We are experiencing more advancements in technology. Something new is released every 6 months.
3. The average person makes 6-7 career changes in their lifetime. People are not entering their job for life.
4. There are more unique life changes and transitions experienced today such as blended families, divorce, career changes and aging.   

Credible:

 

This clipart represents the different paths one might travel in life, but does that person have enough knowledge or transferable skills to choose their right path?

Emotional:
John Dewey once said, "Education is not preparation for life, education is life itself" implying that young children continue to learn as they go through life. He recognized that children learn through their schooling as well as their everyday family life like chores and play. This experiential knowledge will stay with them and only grow as they do. B.B. King once said, "The beautiful thing about learning is that no one can take it away from you." This is one of life's certainties that goes along with death and taxes.

Tell a Story:

"Never stop learning because life never stops teaching." - Anonymous

Learning occurs at anytime, anywhere, and for any reason. When you continue to learn, you improve yourself and keep up with this fast paced world we live in. If learning becomes stagnant, the world will pass on by and you might be left behind or replaced. In today's world, you cannot afford to not continue to learn and embrace being a lifelong learner.